Tuesday, January 06, 2009

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Effective Donor Cultivation
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Improving Fundraising Strategies
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Creating Diverse Funding Base
Meeting your fundraising goals
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- Kelly Hurt & Associates are first and foremost fundraisers who believe
in focusing on putting donors first. Our philosophy is that we will
receive funding by helping donors achieve their philanthropic goals.
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- Because of that philosophy, Kelly Hurt & Associates has developed
relationships with dozens of foundations, corporations and government
grant officials. We assist clients in successful methods of cultivating
donors (including corporations and foundations), making cold calls,
and focusing on meeting their donors' philanthropic needs while simultaneously
meeting their own.
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- We also work with clients to assess their current fundraising strategy
and discuss ways to enhance and improve it. This includes incorporating
or expanding clients' direct mail campaign; creating an endowment fund,
adding a planned giving component; engaging the Board of Directors in
more fundraising activities; and eliminating "shotgun" proposal writing
and replacing it with a more targeted, relationship-focused approach
that yields better results.
Fundraising successes include:
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Increasing annual income
from foundation grants for Food for the Hungry (an international
relief and development agency) from $100,000 to more than $600,000
annually - while reducing the number of proposal sent from nearly
50 to less than 20. To achieve this success, we began cultivating
and building relationships with current foundation funders, as
well as foundation prospects, including visiting their offices,
taking them on tours of our programs, and conducting ongoing relationship
building activities. |
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Developing direct mail,
foundation, and major donor fundraising strategies for
numerous nonprofits throughout the United States. One year-end
appeal for a small women's center resulted in $35,000 - the largest
income the agency ever received in single month. |
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Conducting
prospect and donor research as part of coordinated fundraising
strategies that resulted in many four, five- and six-figure gifts
and annuities. |
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